If you want to take your business to the next level, you need to have a strong presence on social media.
Because short & simple: social media drives sales.
According to a recent poll by Digital Branding Institute, over 42% of participants said that they purchased something because they saw it on social media.
There are so many articles about how to build your brand on social media platforms like Instagram. The recommendations usually go along these lines: add tons of hashtags to your posts and get tons of followers fast.
These pieces of advice are absolutely necessary, but they forget an important piece of the puzzle: driving sales.
What is the point of having an audience if your posts aren’t leading any follower to actually make a purchase?
As the statistics suggest, Instagram can be a powerhouse at increasing sales. But only if you’re doing it right!
So, what kind of posts drive customers to make a sale? How do you incite an interest and action from customers without scaring them off or saying something wrong?
It’s actually pretty simple. These easy steps can make a huge difference in transforming passing followers into paying customers.
We’ll go beyond hashtags and show you how in this multiple post Instagram series. Today, we will get started with the basics.
The first red flag as to why you might not be driving sales from your Instagram feed is if you’re mixing your business and personal life.
This is a big mistake.
Nobody is going to be serious about purchasing products from someone who posts about Sunday supper with grandma.
To use Instagram a funnel to drive customers to make a purchase, you must completely separate your business account and your personal account.
Only share photos and content that is directly relevant to your company and industry! This is the first step to driving sales.
Switching over your profile to a business profile is easy to do.
Go to your account settings and choose “Switch to Business Profile”
Then, you’ll log into Facebook through the Instagram app and choose your business Facebook page.
The next important step in driving sales is completing your business profile.
So many businesses overlook the importance of their profile & bio.
When people visit you on Instagram, this is the first thing that they will see.
If your profile is not completely filled out with relevant information—how will they know that you are a legitimate business they can purchase from?
This is also a valuable opportunity to show your company’s values, personality and brand.
First think you’ll need to do is add a website link to your bio.
The website on your bio is the catalyst for converting followers into customers. By clicking on your website, they can make a purchase right from your Instagram page.
You can make this link direct to your homepage. Or you can direct it to your “Features”, “Find a Store Near You”, “Plans and Pricing” or “online Shop” page.
Next, you’ll need to write your bio. Use language that reflects your brand’s personality. Incorporate one or two emojis for interest. Try to exhibit what your company stands for, cares about, and is driven by.
Don’t try too hard to push a sale in your bio.
A good example of a brand with an intriguing, brand-specific bio is Starbucks.
Don’t use hashtags or keywords within your bio since they will be unsearchable here.
The exception to this rule is if you are using a branded hashtag.
A branded hashtag can increase engagement and boost interaction with your followers. This could potentially act as a driver in sales.
This is a great start to getting your Instagram profile set up. Tomorrow, we will go into your profile photo and branding your Instagram account. You won’t want to miss it, so check back tomorrow.