Today, we are going to finish off strong by looking at ads, creating the perfect shopping experience and how to develop a posting schedule.
The beautiful thing about Instagram is that since it’s a photo-based platform, photos of your products can be posted seamlessly.
You can show off your products on Instagram without having to say much at all.
By being subtle and using a beautiful, brand-specific photo, Instagrammers will derive value from your post instead of feeling bombarded with a sales pitch.
When people are scrolling through their feed, Instagram ads look exactly like regular posts.
The only difference is that Instagram ads have the a small “Sponsored” tag on them, which is barely noticeable upon first glance.
On Instagram, there are both Feed ads and Stories ads. Feed ads appear on a viewer’s newsfeed while Stories ads appear on Instagram Stories.
There are four different kinds of Instagram Feed ads: photo ads, video ads, slideshow ads, and carousel ads.
Carousel ads is a new feature to Instagram that’s proving to be really popular. Carousel ads allow you to post more than one product photo within a single post.
There are two different kinds of Stories ads: single image ads and single video ads.
One major bonus of advertising on Instagram is that you can add lead forms and target custom audiences with them just like on Facebook.
Lead ads are a fantastic way to gather more information about you potential customers. So this is a seriously advantageous perk!
Another amazing feature that Instagram has recently added to their platoform is native shopping!
If you’ve been on Pinterest lately, you’ve noticed the buyable pins! These pins are just like other pins except they include prices of the items featured and links to the website where they are avaible for purchase.
This has proved to be a real winner for Pinterest when it comes to driving sales.
Now Instagram is following suit with their new native shopping feature.
With native shopping, all a viewer has to do it see a post from a brand that they’re interested in then tap on the photo to see the price, product name and buying options.
Viewers know to tap because a small icon says, “tap to view products”.
Brands can even link to several products at once!
Once a view taps, they are given an option to look at the product details, which is a place where you can show more product information and descriptions.
And since all of this happens right on the Instagram platform, potential customers are not afraid to learn more because they won’t be redirected.
Other buttons that are easily integrated into the ad include Shop Now, Learn More, or—for apps—Install Now.
This is the most upfront and direct way to drive sales using Instagram!
Some things to remember: make sure you’re updating your posts to match inventory, product changes, or discontinuations.
The last thing you want to do is frustrate a potential customer who is trying to learn more about your product by being out of stock of the product advertised!
And if you are planning on using Instagram ads, make sure you post them when activity on this social media platform is high.
Knowing what to post is simply half the battle. Knowing when to post is very critical in your ability to drive sales.
You will want to post just enough so that you’re appearing in your follower’s feeds. And you’ll want to post at the times that Instagram has the highest amount of traffic.
The best way to ensure that you’re posting often and at the right times is by creating a posting schedule.
According to statistics by HubSpot, the best times to post on Instagram are as follows:
The best time to share general posts is on Monday and Thursday. Anytime except between 3 and 4pm.
You’ll want to post videos between 9pm and 8 am on any given day.
And you might find that posts on Monday between 8 and 9 am catch your followers on their commutes to work, which will increase engagement and drive sales.
Use this data starting out, but make sure you follow your own intuition and statistics when gauging the best time to post for your customer base—not all communities act the same!
One way to figure out which times work best for your posts is to perform a series of tests. Post on different days and times over the course of a couple weeks. Then figure out which times receive the most likes, comments and engagement. Choose those times to post from that point on!
Make sure that you’re posting more frequently on busy days and less frequently during off times. You want to maintain a position in your follower’s newsfeeds, but you don’t want to bombard them with posts.
A scheduling tool is a valuable asset when sticking to the best predetermined times to post.
Tools like Hootsuite or Buffer are social media management lifesavers.
They are perfect for scheduling out social media posts in advance.
Hootsuite also has a feature that helps you measure your return on investment or ROI on Instagram.
Plus, this application will perform the series of tests we mentioned earlier. It will look at your past posts and determine the best times for you to post in the future.
By using a scheduling tool like Hootsuite or Buffer, you can make sure that people have access to and reminders of your brand at all times. You can eliminate dead periods and gaps in exposure.
Plus, you can save time by editing, uploading, and scheduling many posts at once! For all of your platforms! And most of these companies have mobile apps, so you can schedule posts on-the-go or while waiting in line!
By knowing what to post and when to post, your own feed will start pulling in major sales. However, there are even more strategies you can use to boost brand exposure and funnel more potential customers to your website.
You don’t have to be the only one promoting your product.
Instagram influencers and brand ambassadors are networks of individuals that can help spread the word of your company and brand. You’ll reach people who have yet to be exposed to your products.
These individuals will create posts about your brand and post reviews of your products. And their followers will gain awareness of your company!
So how do we find these people?
Tools like BuzzSumo are perfect for finding Instagram influencers.
Within this tool, you simply search for a keyword related to your product and you’ll find influencers that are suited just for you.
You can even filter down these influencers by engagement, influence, reach and more.
Once you find them, then you can reach out and build relationships with them!
Following the same advice given again and again about hashtags and followers will eventually lead your business to plateau.
If you want to drive sales and achieve results, you can use Instagram intelligently and intentionally. It doesn’t have to be stress-inducing, time-consuming, or overly complicated.
First, just make sure your Instagram profile is loyal to the business and not to your own personal endeavors.
Secondly, make sure you have a business account on Instagram—it’s easy to switch!
Next, fill out your profile, bio and website link with brand-specific information. This will be critical in achieving elevated sales.
Also, make sure your name is recognizable and closely related to your brand. Keep your profile photo related to your brand as well and avoid changing it!
Make sure you reward your followers by offering exclusive promotions on your Instagram page.
Additionally, don’t forget to use geotags on your images if you’re at an event! This way, customers will know where to go to buy your products.
And importantly—use ads on Instagram! If you’re going to spend money on social media advertising, Instagram may be the best option since Instagram ads looks just like regular posts. And for today’s savvy consumer, that’s a huge advantage!
Also, make sure you use Instagram’s native shopping experience! This is a truly useful tool for both your company and the consumer.
To ensure that you are posting regularly and at optimal times, make a posting schedule. And if you want, use a scheduling tool to post in advance!
Finally, you may want to reach out to influencers and brand ambassadors so that more potential customers will gain brand awareness and learn about your company.
If you follow these steps, your followers will turn into customers and you’ll see sales and revenues increase in no time at all!