Yesterday, we talked about setting up your Instagram Account (if you missed it, you can find that right here).
Today, we are going to continue where we left off and get into branding your Instagram profile.
To pick up where we left off yesterday, make sure your chosen profile photo and Instagram handle are easily recognizable as your brand.
This may seem straightforward but many companies fail at consistency within their profile.
Like every photo you post, every single element of your profile should flow under a unified theme. This includes your name and profile photo.
Ideally, make your Instagram name the same name as your business so you are easily searchable.
However, if there’s another social media channel that you use for your business, use the same handle as that account.
Choose a profile photo that is recognizable to those who know your brand. If you have a logo, use that logo. If you don’t, choose something professional and simple.
Avoid changing your profile image.
The key to driving sales is improving your ability to be recognized and followed. By changing your profile image, people will be less likely to purchase from you since they will be unsure if it’s you or not.
Next, let’s focus on your posts.
Your Instagram feed is another way to provide your customers with value.
By providing your customers with a valuable insight into the lifestyle and personality associated with your brand, your followers will eventually be motivated to make a purchase.
More than ever, consumers want to feel connected to the companies they spend money with.
So it’s important that your posts are both appealing and build trust.
Don’t just post a bunch of sales pitches and expect results.
Instead, show off what your company is all about through “lifestyle” shots.
For example, check out this post from Hydro Flask:
Or this one from Peloton:
Do they look like something you would find on a friend’s Instagram? It’s not pushy and it’s not annoying, right?
That is exactly what you want to do!
If your Instagram post looks like an ad, your followers will scroll right past it. But if it looks relatable or like something a friend might have posted, they’ll stop to check it out.
This is even more crucial if you are a B2B brand that doesn’t have tangible products to show off in your posts!
Through these types of posts, you’ll build a relationship with your customers and make them feel like they below to an exclusive, “cool” club.
So this is what you are trying to go for when you create a profitable Instagram account. Tomorrow we will dive into a few other pertinent topics such as navigating your promos and geotagging your photos. See you soon.